Panel discussion with experts from the region

The Upper Rhine as a trinational metropolitan region (Germany, France, Switzerland) is a unique economic and living space. Every day, thousands of people cross borders to work, shop, or enjoy leisure activities. The retail sector benefits greatly from this mobility – but at the same time faces particular challenges. Cross-border retail in the Upper Rhine region is a driver of economic integration and cultural exchange. With targeted cooperation, innovative concepts, and adaptation to new consumer trends, it can continue to play a key role in the region in the future.